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Offline Marketing Tips

A Few Things That Have Worked in Marketing My Home Business Offline.  I have also used ideas that have been handed down to my from others that are great ideas as well.

  • Lead Boxes Placed at Local Businesses (Pizzeria, Laudromat, Beauty Salon, Video Store, etc.) - Use a small cardboard box decorated with bright paper that has an ad for my home business and a drawing announced to win a Free Product pack.  Attach a pad and pen to the box in case they do not have a Business Card to put in the box.
  • Business Cards - Hand out to new people you meet who may be interested, send them out with the bills sent through the mail, use to give home phone # to people who have requested them, etc.
  • Flyers - Use bright paper to create flyers and post them at grocery stores convenience stores, etc.
  • Postcards - Use these to mail to families who recently had a birth in the family or to follow-up with people who were interested, but haven't heard back from them.
  • Literature Packets - Prepare packets of information and give them to daycare centers, senior centers, etc. to distribute or leave at front desks.
  • Make product packs for different occasions (teacher appreciation day, holiday gifts, etc.) and  include business card and product literature.

Marketing On The Internet

  • Free Message Boards/Forums (see my Work At Home Blog For my recommended sites to post on) http://workingfromhomeandlovingit.blogspot.com/2006/04/message-boards-and-forums-free.html.  Keep in mind when starting to post to free Message Boards/Forums you most remain consistent to see results.  Another thing to keep in mind, it may take a month or more to see results, the average person sees an ad 7 times before acting.
  • Free Search Engine Submission - Another method which takes time to see results, especially with free services.
  • Tagging - I have found this particurarly helpful in driving traffic to my Blogs.
  • E-mail Signature
  • E-mail Marketing/Opt-in Mailing Lists
  • Offering Free Products (i.e. software, ebooks).  Works well to help build your Opt-in Mailing Lists.
  • Submit your site to relevant Directories.
  • Craigslist ads

There are so many ways to market your business online paid and free.  I recommend doing both.  As they say, it takes money to make money.